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We empathize with the vision of Biwako Seikei Sport University and aim to leverage our insights into scent branding for businesses, municipalities, and professional sports clubs while co-creating a well-being lifestyle based on healthy sports culture through fragrance research and development.",[35,58,59],{},[38,60],{"alt":61,"src":62},"Students and Faculty of Biwako Seikei Sport University with Ota from CODE Meee","https:\u002F\u002Fimagedelivery.net\u002FJoRxDRg85d-VRbt3UNW0uw\u002Fd86899fc-fbce-4092-802d-d2aba11ee700\u002Fpublic",[35,64,65],{},"As the first project aiming to create new value through \"Sports x Fragrance,\" we have co-developed an original fragrance for the university. In this project, conducted jointly with student project members, we derived the fragrance concept by analyzing text data collected through surveys and discussions regarding the university's image and expectations from students and faculty, embodying the university's vision through fragrance.",[35,67,68],{},"The fragrance is made from 100% natural plant-based materials (essential oils only) and does not use synthetic fragrances. It is designed to express the passion for sports and pure growth by featuring a fresh base of forest and lake scents, complemented by the refreshing zest of sparkling citrus.",[35,70,71],{},"On October 1st (Tuesday), an unveiling event for the original fragrance was held on campus, attended by President Mano, numerous faculty and students, our company representative Ota, and the official mascot character \"Hirayyan.\" It was a cheerful event filled with smiles, expressing anticipation for future developments. 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