Street Fighter 6 Collaboration Fragrance "GAMING FRAGRANCE" — Pre-orders for All Three Scents Open July 16 (Thu)

"GAMING FRAGRANCE" — three scents evoking Ingrid's "optimal stock management," Juri's "precise hit confirms," and Ed's "pokes that can't be whiff-punished"

CODE Meee Inc. (Headquarters: Yokohama, Kanagawa; Representative: Kenji Ota; "CODE Meee"), a company built on the fusion of fragrance and technology, will open pre-orders on its official website on Thursday, July 16, 2026 for a set of three fragrance oils from "GAMING FRAGRANCE" — the fragrance brand that brings gamers' ideal worlds to life through scent — created in collaboration with Capcom's fighting game Street Fighter 6. The products are made to order, with shipping scheduled to begin in mid-October 2026.

This release features fragrance oil sets inspired by three characters: Ingrid, Juri, and Ed. Rather than simply translating each character's image into a scent, the fragrances express the play sensations and signature moves unique to fighting games — Ingrid's "optimal stock management," Juri's "precise hit confirms," and Ed's "pokes that can't be whiff-punished."

A Hot Topic in Gaming Media and on Social Media Since the First Announcement

Not Just "Character Scents" but "the Scent of Play Sensations"

"GAMING FRAGRANCE" is a fragrance brand that brings gamers' ideal worlds to life through scent. Every player has that "dream move they hope to land one day." We expressed that longing and excitement through the new approach of fragrance. The scents were designed using the expertise of CODE Meee, which champions fragrance × technology — a new way to enjoy a game's world not only through sight and sound, but through scent as well.

When first announced in May 2026, the collaboration was covered by gaming media as a Street Fighter 6 collaboration fragrance. On social media, the unique concept of "turning a character's moves into a scent," the artwork, and the chance to enjoy the fragrance of one's favorite character drew attention, with reactions from both game fans and character fans.

In response to this reception, pre-orders will open on the official website on Thursday, July 16.

Comment from Takayuki Nakayama, Game Director of Street Fighter 6

A New Pre-game Ritual for Your Space: Fragrance

Before you play, you tune your devices. You tune your sound. You tune your lighting. You tune your posture. Now, add one more element: fragrance.

"GAMING FRAGRANCE" is enjoyed by dripping 3–4 drops of fragrance oil onto the wood diffuser inside the can, letting the scent spread through your space. When the scent fades, simply add more fragrance oil.

When you want to reset your mood before playing, immerse yourself in your favorite character's world, or create your own pre-match ritual — "GAMING FRAGRANCE" is a new gaming culture item that stages the gaming experience from beyond the screen.

*The fragrances are not guaranteed to have any specific effects or benefits.

Product Lineup

INGRID

A scent that evokes optimal stock management

Charge, then release. A citrus-woody fragrance inspired by that rhythm.

Ingrid's composure — the sense of reading the moment and unleashing power at just the right time — expressed through a fresh scent with depth.

▲ Fragrance Note

▲ INGRID product photo

JURI

A scent that evokes precise hit confirms

Choosing without hesitation. A fruity-floral fragrance inspired by that sensation.

Juri's sharpness — seizing the flow of battle in a split-second decision — expressed through sweet, vivid fruit notes and floral nuances.

▲ Fragrance Note

▲ JURI product photo

ED

A scent that evokes pokes that can't be whiff-punished

Holding a neutral stance. A woody-citrus fragrance inspired by thinking your opponent can't read.

Measuring the distance to your opponent — unread, unbroken, placing the next move. Ed's cool concentration, expressed through layers of citrus, herbs, and wood.

▲ Fragrance Note

▲ ED product photo

Product Overview

License Notice

"ストリートファイター" and "STREET FIGHTER" are registered trademarks of CAPCOM Co., Ltd.
©CAPCOM CO., LTD. ALL RIGHTS RESERVED.
© 2026 GAMING FRAGRANCE / CODE Meee Inc.

Precautions for Use

• Do not drink this product.
• Keep out of reach of small children.
• Keep away from open flames.
• Do not touch the wood diffuser directly while in use.
• Place on a stable surface during use.
• Always keep the wood diffuser inside the can during use, as fragrance oil may seep through to the underside.
• If you feel unwell during use, discontinue use and consult a doctor if symptoms persist.
• The fragrances are not guaranteed to have any specific effects or benefits.

About GAMING FRAGRANCE

"GAMING FRAGRANCE" is a fragrance brand that brings gamers' ideal worlds to life through scent. Every player has that "dream move they hope to land one day." We expressed that longing and excitement through the new approach of fragrance. The scents were designed using the expertise of CODE Meee, which champions fragrance × technology.

About CODE Meee Inc.

CODE Meee Inc. is a fragrance company founded in 2017. Its business includes fragrance-related D2C products, corporate scent branding, and aroma space design, proposing new ways to connect fragrance and technology.

CODE Meee's Approach to Fragrance Development and Research

In addition to crafting fragrances attuned to human sensibility, CODE Meee also verifies the potential of scent based on user feedback and data. In the past, with the cooperation of Edogawa Hospital, we conducted a survey of 213 patients and family members on aroma space design in the waiting area of the hospital's radiation therapy room, and published the results regarding impressions of the fragrance.

This initiative was published as a case study of space design in a medical waiting area, and does not explain or guarantee any effects or benefits of the "GAMING FRAGRANCE" product.

Reference: Survey on aroma space design with Edogawa Hospital (published May 10, 2023)
https://prtimes.jp/main/html/rd/p/000000014.000041254.html