GreeneX Plus
We are pleased to announce that our company has collaborated with the Green House Group to initiate "Scent Space Design" and "Solution Fragrance Exhibition" within the "GreeneX Plus" facility, designing the future of health and hospitality through food.
"GreeneX Plus" is a space that embodies the concept of '(Food and Health + Food and Hospitality) x New Ideas', enabling the exhibition of cutting-edge technology, proof-of-concept experiments, human resource development, and innovative presentations. It aims to design the future of Green House Group's customers through open innovation. The space was established in April 2022, coinciding with the group's 75th anniversary, on the 42nd floor of the Tokyo Opera City Tower, the headquarters of the Green House Group.
Scents hold a significant connection to the domains of "FoodTech, HealthTech, and HospitalityTech," which are key areas of focus for the Green House Group's open innovation efforts. To mark this collaboration, we have introduced an aroma space design at the facility's entrance, featuring a scent called "Hospitality Garden," which captures the vision and essence of "GreeneX Plus." In the Seeds Area, where external collaborations take place, we are showcasing our solution fragrances driven by the combination of "Scent x AI Technology."
Looking ahead, we aim to create new experiential values that bring joy to people by leveraging "scents" in open innovation, together with the Green House Group. We will focus on designing the future of food, fostering well-being, and revolutionizing and leading hospitality.
About the Green House Group
The Green House Group has a diverse range of businesses related to food and hospitality. Their portfolio includes the Contract Food Service business, providing food services for various institutions, as well as restaurant and hotel management businesses. As of March 2021, the group's annual sales, including overseas achievements, reached 1,315 billion yen, with a total of 2,651 stores.