Yokohama FC

In collaboration with Yokohama FC, we have started selling a team fragrance that embodies the history and vision of the club in a scent. Through this fragrance branding, we aim to enhance the sense of unity between the club and its supporters.

【Background of the Collaboration】

CODE Meee has a track record of deepening the bond between artists and fans through special fragrances in live performances themed around "Music" and "Fragrance." This time, with the theme of "Professional Sports Club" x "Fragrance," we aim to enhance the sense of unity between the club and its supporters and permanently preserve the memories of exciting matches by sharing the team fragrance that embodies the history and vision of Yokohama FC. The project started with an inquiry from Yokohama FC to CODE Meee, and we proceeded with the business with a shared vision of spreading it from Yokohama to the world.

From left: Kenji Ota, Executive Director of CODE Meee, and Tomoya Uchida, C.R.O. (Club Relations Officer) of Yokohama FC

【About the Scent】

The scent is 100% pure and natural, blended with only natural fragrances derived from natural sources, based on CODE Meee's patented technology (technology for creating fragrances based on AI analysis of text information).*1

By AI-analyzing past posts on Yokohama FC's official Twitter account (conducted in early March 2023), we derived concept keywords related to the club's history and vision, which became the basis for the fragrance creation. The resulting scent, "Hamablue Fragrance," evokes the team color of Yokohama FC, with a heartwarming sea breeze as the base, complemented by shining citrus, elegant rose, violet, and carnation.

*1【Patent Number】Patent No. 6763621 (P6763621) 【Invention Name】Fragrance Information Providing Device, Fragrance Information Providing Method, and Fragrance Providing Container

【About the Product and How to Use】

It is a fragrance product that can be used as a fabric spray (a spray for scenting fabric products) for masks and towels or as a room spray.

For supporters, it serves as a viewing fragrance spray, enhancing the experience and emotions of sports viewing, not only during the match but also on the way to the stadium before the match and on the way home after the match, by spraying it on masks and towels. It can also be used as a room spray at home, evoking memories of exciting matches and enhancing expectations for the future.

The product will be distributed to the players and club officials of Yokohama FC, allowing the club and its supporters to share the same scent.

Product Image: Yokohama FC Mask Spray

【Sales Method】

The product is available for online purchase on CODE Meee's official EC website or at the Yokohama FC goods sales area at the home ground, Nippatsu Mitsuzawa Stadium, during Yokohama FC home games. Online sales start today.

Sales at Nippatsu Mitsuzawa Stadium are scheduled to begin on April 29th (Saturday) for the Consadole Sapporo match. For detailed product information, please visit: Yokohama FC Official Team Fragrance Sales Special Site 'Let's Scent Yokohama': https://hamablue-mask-spray.codemeee.page

【Future Plans】

In addition to the "Branding Fragrance®" business, CODE Meee utilizes the knowledge of "Solution Fragrance®," which maximizes "Condition" with scent, and applies the expected functionality of scent based on brain waves and sensory science to solve individual stress issues and workplace space issues. In the future, we plan to expand our fragrance branding beyond fragrance product sales by considering the application of aroma space design in the training room of the club house and the locker room at the match venue to maximize the condition of Yokohama FC players.

Furthermore, we aim to create an exciting world by spreading this initiative, the first of its kind in professional sports clubs, not only to soccer but also to other sports clubs, with the theme of "Professional Sports Club" x "Fragrance."

Yokohama FC・LEOC Training Center